Blair Enns, Win Without Pitching

Sponsored by archer>malmo

Blair Enns is a 25-year veteran of the business side of the creative professions. He spent 12 years in account service and business development roles for some of the world’s largest advertising agencies and some of its smallest design firms. In 2002 he launched Win Without Pitching as a consulting practice and has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops and webcasts. Enns has over 30,000 hours invested in the question, how does a creative firm win new business without first giving its ideas away for free?

“I’m not so much an expert in selling as I am in the peculiarities of the creative personality that makes selling difficult for people in an ideas business.”